I claim that no acceptable account of ethical value can be compatible with the possibility that an agent is in what I term the "ought-ought gap" when she performs an ethically excellent action.  (This is the gap expressed when someone says, for example, "I know that I ought to return the money, but why should I do it?")  So we may illuminate a crucial aspect of the ethical value of actions by identifying what it takes to obviate this gap.  I argue from a broadly Kantian position, with Aristotelian modifications, that obviating this gap requires the agent to be in a belief-like state of a certain sort that I term "attunement" to a relevant concept of a way in which life can go well.  Being in a state like that requires the activity of a faculty of practical reason.